ReCycled – RePurposed – ReBorn: that’s the calling card/motto of the ReStrung Jewelry line launched in January 2012 by Naomi Celestin. Celestin, previously the development director of the Acadiana Arts Council and life long music lover and artist, thought it was time to focus more on developing her creative side. She saw the opportunity to use her diverse background in arts administration, graphic design and metal work to transform broken and otherwise un-recyclable guitar strings into stunning pieces of hand-crafted jewelry.
Her signature line draws inspiration from nature – using ethically sourced stones and 14-karat gold leaf – the collection evokes her interpretation of tidal waves, vines, flora and fauna. “At first the process was marked by trial, error and an insatiable need to make things,” says Celestin. It was also spurred on by a lot of client demand- the day she “tested the waters” by posting her first 3 pieces on the popular crafts website, Etsy.com, 2 sold the same day. Those initial sales gave her the confidence to move forward.
From the start, Naomi has donated a percentage of her profits to the New Orleans’ Musicians Clinic. About a year ago a dear friend of hers, Andy Cornett who played with Henry Gray and the Cats for over 25 years, fell ill with no health insurance or primary care provider. When doctors in the ER could not help, he sought care through the Healthcare for Musicians project at the Southwest Louisiana Area Health Education Center, where doctors diagnosed him with Lyme Disease and delivered care to enhance his quality of life. Naomi is honored to give back to organizations with a commitment to serve our region’s artists by providing easily accessible, comprehensive healthcare. When you’re buying gifts this holiday season, support socially minded artists like ReStrung to spur positive cultural growth and to Keep New Orleans’ Music ALIVE.
Together with her team, including local singer/songwriter Truman Holland, (ReStrung’s “Bangle Boy, named for his talent in the tricky task of looping bangles and earring forms), Tara Rodgers (ReStrung’s Supreme Sales Executive) and Dona Celestin (Naomi’s Aunt, who manages the finances and helps with online sales)- ReStrung has successfully expanded its loyal customer base to include everyone from tweens and grandmas to rockers and their girlfriends.